Fashion is something that goes beyond just designing clothes. Each country and region of the world is defined by its own style, it is one of the main parts of a person’s identity! This means that the way the fashion industry works in every country is unique when compared to another. The way fabrics are made and allocated, which age group wears what, and how Pakistani fashion designers create their pieces are all individuals.
When you think of Pakistani culture, the first thing that pops up in everyone’s mind is the impeccable fashion that runs through the country, how we have tons of different types of styles that come together and work beautifully. One of the main reasons that this even happens is because of the amazing designers we have at our disposal.
Most Popular Pakistani Fashion Designers
Today, we’ve put together a list of the top 20 fashion designers in Pakistan. We will be going through who they are, where they came from and everything you need to know about their work as a designer.
1. HSY (Hassan Sheheryar Yasin)
Hassan Sheheryar Yasin, commonly known by his initials “HSY”, was first introduced to the Pakistani fashion industry in 1994 as a choreographer and a stylist. In 2000, he graduated from the Pakistan School of Fashion Design, and right afterwards, he joined the fashion industry with his brand called “HSY”.
HSY was one of the first brands to make its mark in Pakistan and the rest of the world. Yasin’s inspiration behind his designs was to take the intricate, traditional work and fabrics used in Pakistan and merge them with new, contemporary designs and silhouettes, creating collections that speak to multiple generations. His pieces are known for how he brings together tradition in a modern way and creates timeless clothes. Harper’s Bazaar Magazine called him the ‘New King of Couture.
HSY makes couture ramp pieces, has formal and bridal collections for both men and women, and has 14 successful outlets in Pakistan, UAE, America, Saudi Arabia, and the United Kingdom.
Read more: List of Fashion Magazines in Pakistan
2. Zainab Chottani
Zainab Chottani came out with her first bridal line in 2010 in collaboration with Fariha Altaf. Even though she’s mainly known for the bridal clothes she designs, in 2012, she was one of the first designers that were bridal only to venture into the world of casual ready-to-wear clothing. Her labels Aqua and Mera Pakistan are focused entirely on making ready-to-wear clothes and today she has various lawn, pret, formal wear, casual wear, and bridal collections under the “Zainab Chottani label”
One of the most unique things she offers is her Swarovski line. In this line, the embroidery and the work you order on your dresses would use Swarovski stones instead of any local ones. Most of her dresses are bespoke, she alters the design and the work and even the colours according to the needs of her customers, making her one of the most popular designers in Pakistan.
Read more: Top Lawn Brands in Pakistan
3. Bunto Kazmi
Anyone who knows Pakistani fashion knows the name “Bunto Kazmi”. She took over the company from her mother in law, Sughra Kazmi, and took something already successful and spun it towards even more success.
Bunto Kazmi doesn’t really do many fashion shows. Because of this, whenever you do see her work on brides, it’s like something you’ve never seen before. Her signature is the “Farshi Sharara”, this is something that was a part of Mughal Fashion in the olden days and got lost as time went on, she brought it back and today most of her bridal designs feature one of these.
She designs her dresses by asking brides their preferred colour palette and asks them for a general idea of the cut they usually lean towards, the rest, she designs for individual brides by using them as the muse. This sets Bunto Kazmi apart from the rest of her fraternity.
4. Nomi Ansari
Nomi Ansari is one of the pioneers in modern bridal wear in Pakistan. He established the brand in 2001 and over the next two decades, he created pieces that would set him apart from anyone else in the business.
Nomi Ansari’s designs are known for the vibrant colours he uses. He uses elements from traditional Pakistani fashion, merges them in with unique embroidery, and brings it all together in a design that features modern cuts. He was also one of the first designers to create colourful and unique clothing for men as well. Making him the go-to for most Pakistani couples when they’re getting married as they can get matching outfits that are made to complement each other, all under one roof.
5. Deepak Perwani
Deepak Parwani was someone that only made Pret clothes for most of his career. When his clients begged him to design their wedding clothes too, he agreed. Today, he’s one of the most renowned bridal designers in the country!
He says that he focuses on keeping his designs cool and edgy while incorporating elements from traditional Mughal fashion, Pakistani fashion, and modern contemporary fashion to create each of his pieces! He makes everything from casuals to bridals for both men and women.
He also holds the world record for making the world’s largest kurta as he made a 175-foot long kurta that used 800 yards of fabric and listed as the best men’s clothing brands in Pakistan. Goes to show that if you want something out of the box, Deepak Parwani is the guy to call!
6. Zara Shahjahan
Zara Shahjahan has always been a very famous designer when it came to pret and ready to wear clothes but she knocked it out of the park with her formal and bridal collections.
Her designs are inspired by nature. She incorporates flowers and birds and uses calming colours with unique modern cuts and embroidery in her designs. She says that she wanted her clothes to be beautiful and chic but also wearable at the same time. Her brand is one of the largest premium/luxury clothing brands in Pakistan today.
7. Shehla Chatoor
Shehla Chatoor stumbled into the world of fashion when she returned to Pakistan after graduating from the US. She realized that she could never find the type of clothes she was looking for so she started designing her own clothes, this included her wedding outfit. When people saw her dress, they wanted one exactly like it and eventually, she had too many orders to not be considered a designer. So she decided that she was going to take it up as a profession.
She focuses on making designs that are modern but traditional at the same time. She uses older methods of embroidery but makes the outfits in modern cuts, her philosophy is that she wants to create pieces that become family heirlooms and can be passed down to the younger generations and still work for them too!
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8. Sania Maskatiya
Sania Maskatiya graduated from the Indus Valley School of Art and Architecture and in 2010, she stepped into the world of Pakistani fashion design and took it by storm. She focuses on creating as much of the outfit in-house as possible, the clothes are printed at their facility and then go on to get embroidered and stitched.
Her designs are featured on runways in Pakistan, the US, Europe, and even in India. She became the first Pakistani designer to be featured in the New York Fashion Week when she debuted her western wear collection there in 2019.
She has won various awards for her designs and as of now, her clothes are available all over the middle east, US, Singapore, and India and she plans on expanding her empire even further!
9. Sana Safinaz
Sana Hash and Safinaz Muneer got together in 1989 and pooled together a thousand rupees to start their own clothing brand, 30 years later, the brand is still going strong. Their brand is best known for the beautiful silk collections they come out with every season, but they also make all types of pret, causal wear, formal wear, and festive wear clothing for Pakistani women.
Sana Safinaz has 36 stores all across Pakistan but they also stock their collections online and have racks in other stores as well.
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10. Saira Rizwan
Saira Rizwan got her start when she designed a wedding dress for a girl in Peshawar. She ended up doing various courses in fashion design from the United States. She came out with her own clothing line in 2007. Her lines are focused on keeping the prints minimal and going heavier on the embroidery. Even though she mainly made bridal outfits at the start of her career, after a few years she realized that there was an overwhelming demand for a ready-to-wear formal and pret collection, so she started coming out with more and more collections for these categories.
Saira Rizwan also makes lawn and Eid Collections. What’s different about her collections is that she also sets aside a percentage of her collection to appeal to older women too, a sector that’s usually left out of the fashion industry. This makes her brand more of an all-rounder and is one of the reasons why it is loved by younger and older women across Pakistan.
Read more: Modern Ladies Shirt Designs
Top 10 Pakistani Designer Brands Making a Name in the Fashion Industry
Pakistan’s fashion industry has been making waves in recent years thanks to the growing influence of Pakistani designer brands. These brands have put Pakistani fashion on the global map, with unique and exquisite designs reflecting the country’s rich cultural heritage.
Pakistani designer brands have successfully carved out a niche in the highly competitive fashion industry with their focus on quality, craftsmanship, and innovation. Let’s explore the rise of Pakistani designer brands in 2023 and how they make a name for themselves in the fashion industry.
11. Amir Adnan
In 1990, Amir Adnan realized that finding something as simple as a necktie can be an impossible task in Pakistan. By 1992, he designed his own jeans collection and launched it in the US. When he returned to Pakistan in 1994 and attended a friend’s wedding, he realized that there was a whole world of possibilities of reinventing fashion right here in his home country. So he started with redesigning the traditional sherwani and just never stopped.
Today, he makes every article of clothing by imagining the man wearing it going to formal dinners. He wants all of his clothing to be appropriate in all types of settings, from weddings to formal office dinners, he does it all!
Most of the well known Pakistani designers have been in the industry for 10-30 years, that’s how they garnered their huge following, but Mohsin Naveed Ranjha hasn’t been in the business for decades, not even one decade. MNR began his design journey in 2014, and the world of Pakistani fashion changed.
He brought in true regal, traditional clothing, back into the Pakistani market in a slightly updated, contemporary way. His bridal collections for both men and women follow the same theme and he also has ready to wear, pret, and formal collections for people attending weddings too! The colours, fabrics, and embroidery he does on his clothes set his clothing apart from the rest and make him one of the most famous designers in Pakistan.
13. Mina Hassan
Mina Hasan is the daughter of the legend, Madam Noor Jehan. She established her clothing brand in 2002. She incorporates the charm of the way her mother used to dress, adds in elements from different parts of Pakistani history and culture.
Mina Hassan’s expertise lies in making bridal clothing. Her collections feature vibrant and muted colours that all have the extravagant, magnificent feel that most brands fail to accomplish. She also designs impeccable formal wear and luxury pret, and for the past 4 years, has even been coming out with lawn collaborations and killing it in that category too! Proving that there’s nothing that she can’t excel at!
14. Sadaf Fawad Khan
Sadaf Fawad Khan is the wife of the famous Pakistani actor, Fawad Khan. What most people don’t know though, is that she didn’t just accidentally land into the world of fashion designing. Sadaf actually has a very long history of working in the fashion industry. She graduated from LUMS and started working at a textile firm. After working there for a few years she moved on to working for Levi’s for a few years and a couple of years after that, she decided that she wanted to make her own brand so she did just that. In 2012, she started a silk clothing line and subsequently in 2015, ventured into the world of bridal fashion.
Her designs are made in a way that stays as eastern as possible while still being updated and modern. Sadaf has always been vocal about creating pieces that wouldn’t just be single use. She wants her Designs to be like the ones our mothers and grandmothers used to have in their trousseaus – timeless and usable for generations to come.
15. Ali Xeeshan
Ali Xeeshan graduated from the Pakistan Institute of Fashion Design with a distinction. He has also done various fashion design courses from Paris and Germany. In 2010, he debuted his first collection at the PFDC Fashion show and garnered a lot of praise for how unique his designs were. He’s been going strong ever since.
Ali’s designs are inspired by the royal Mughal era. All of his pieces feature a mix of thick and intricate embroidery. He uses fabrics like velvet a lot, which tends to be somewhat of a signature for him. He’s very popular when it comes to bridal wear for grooms with his short sherwani jackets. He’s also very well-loved for his ready to wear formal wear ranges and has been at the top of his game for the past ten years.
Read More: The Best Jacket Brands in Pakistan
16. Maria B
Maria B graduated from the Pakistan Institute of Fashion Design in 1998. After she graduated, she knew that she wanted to get into the market as soon as possible. By 1999, she had already set up a little retail outlet with a tailor stitching the clothes onsite!
Maria B wanted to take away the hassle of getting your clothes stitched yourself, so the first line she came out with was ready to wear line that women could wear at the office and for daily wear as these products were not very easy to find in Pakistan, paving the way for a whole market of ready to wear clothing all over the country.
17. Asim Jofa
Asim Jofa belongs to a family of jewellery designers. In 1993, he and his brother came together to start a jewellery shop in Karachi on their own, their partnership went on for a whole decade before it ended in 2003. By 2009, Jofa realized that he really wanted to design clothing. Inspired by the lawn prints all around him, he decided to switch fields and turn his jewellery shop into a clothing outlet instead.
In 2013, he went to study design further by attending the St Martin’s School of Arts in London. When he returned to Pakistan with his polished skills, he renewed his lawn collections and added pret and bridals to his brand! Today, he designs and launches at least 12 collections every year! Making his brand, one of the busiest ones in Pakistan.
18. Fahad Hussayn
Fahad Hussayn got his start in the fashion industry when he started designing clothes for his extended family. Word of mouth leads to him getting tons of customers and to keep up, he had to start working as a brand. Soon after he stepped into the fashion industry, it became obvious that he was truly gifted at what he did. His designs are known to be so unique and “out there” that most people don’t even understand the designs until they’ve been given some time to really study them. Even then, brides that want their outfits to be totally different from the rest of the country, always prefer to go to Fahad because he’s someone that will surely give everyone something that is literally one of a kind.
19. Umar Sayeed
If you know anything about Pakistani fashion, you’ve heard Umar Sayeed’s name. He has been in the fashion industry for over 3 decades now. He is so good that his nickname is literally “the king of couture”. He has been designing bridal wear for decades and has even designed outfits for two generations of women.
He was one of the first people to launch men’s wear in Pakistan as well. His designs take men’s wear from the boring plain shalwar kameez to ones that feature elaborate designs, appliques, and embroidery. After all these years, he’s still one of the biggest names in the country.
20. Faraz Manan
Faraz Mannan started working as a designer in 2003. He’s someone that didn’t try to outshine anyone else or make a splash, he let his work do the talking and silently worked on his designs for a few years. Soon, people realized that his work was unlike anyone else’s.
Faraz Manan focuses on creating contemporary cuts and modern outfits, but he’s also just as good at his traditional, bridal outfit ranges. His impeccable designs were so good that they were featured on the well known Bollywood actress, Kareena Kapoor! That campaign ended up being one of the first times that a top tier Bollywood actress adorned an outfit made by a Pakistani designer. Faraz Manan proved that his work is so unique, that it was worthy of making history.